Recruitment Resources & Tips

Attracting and retaining the right staff is essential for a successful business, but can also prove one of the most challenging aspects. Here we'll provide practical recruitment and onboarding tips to help your business find the right candidates, promote vacancies effectively and deliver positive onboarding experiences for your staff which will make them choose to stay with your business.

We'll update this page monthly to align with the Live Rockhampton newsletter, distributed monthly via Advance Rockhampton. If there's an area you'd like us to examine in greater detail, please contact us with your suggestion.

Recruitment Tips

Sell the lifestyle, not just the job

When recruiting staff from outside the region, remember that applicants are evaluating the lifestyle and work/life balance that also comes with your role.

In your job ads, consider highlighting what makes the Rockhampton Region an ideal destination to live, work and grow, including:

• Short commute times and free all-day parking in the CBD
• One-hour flights to Brisbane, and direct flights to Mackay, Townsville and Cairns
• Comparative affordability against regional centres and capital cities
• Family-friendly communities with a range of schools, sporting clubs and activities
• Easy access to beaches and national parks

Including a short section about our lifestyle can help applicants picture themselves living here in the Rockhampton Region and working for your business.

Salary matters, but it's not everything

Seek data shows 57% of job-seekers consider it essential to include salary information in a job ad, and ads containing pay information could receive up to 83% more applications than those without.

If you're concerned about giving away too much information, many job sites allow you to post a salary range or specify additional incentives alongside the dollar figure.

What if we can't compete on salary?

That's okay - just include other perks of working for your company! Do you offer additional leave options, salary packaging or sacrificing, RDOs, flexible work arrangements, vehicle allowances, or professional development opportunities?

Just remember, these should be benefits which differentiate you from your competitors - not simply the pay and conditions which an employee is entitled to by law.